SEO & AEO Specialist

I make your business impossible for Google, Maps and AI search to miss.

I'm Hamza Butt. I work one-on-one with businesses on SEO, AI search visibility and local rankings — the person you talk to is the person doing the work.

No sales pitch — just 20 minutes to map out exactly what's holding your visibility back, and what I'd do about it.

Services

Everywhere your customers are searching, I can help you show up

Six services that compound with each other. Most clients start with one and add another once it's working.

Search Engine Optimization

Rank for what your customers actually type

Technical, on-page and local SEO that fixes what's holding your site back and builds the authority to move up for the terms that bring in business, not just traffic.

  • Technical audit & site health fixes
  • Keyword research & on-page optimization
  • Site structure, internal linking & schema
  • Local SEO & citation building
  • Monthly rank & traffic reporting

Answer & Generative Engine Optimization

Get cited by AI, not just ranked by Google

More customers now ask ChatGPT, Perplexity and Google's AI Overviews before they ask Google itself. I structure your content and data so these systems can understand, trust and cite your business.

  • Answer-focused content structuring
  • Schema & structured data implementation
  • Entity & brand consistency across the web
  • AI visibility tracking
  • Competitor AI-citation analysis

Google Business Profile Optimization

Win the Map Pack, not just the search page

A complete, ongoing build-out of your Google Business Profile, the single biggest lever for local visibility, so you show up first when nearby customers search.

  • Full profile audit & category optimization
  • Services, attributes, Q&A & photos
  • Weekly posts & activity management
  • Review generation strategy
  • Local rank tracking

Social Media Marketing

A presence that reinforces your search visibility

Organic content and profile management for the platforms your customers already use, built to reinforce your brand and feed signals back into search and AI visibility.

  • Content calendar & posting strategy
  • Profile optimization & brand consistency
  • Caption & hashtag strategy
  • Community engagement guidance
  • Monthly performance review

Meta Ads Management

Put your offer in front of the right audience, faster

Facebook & Instagram campaigns built around one goal, leads, calls or bookings, with tracking in place from day one so you know what's working before you scale the budget.

  • Campaign & audience structure
  • Creative & copy testing
  • Pixel & conversion tracking setup
  • Budget management & optimization
  • Cost-per-result reporting

Content Optimization & Strategy

Turn existing pages into ranking, converting assets

Rewriting and restructuring the content you already have so it matches real search intent, answers the questions your customers ask, and gives search engines a clear reason to rank it.

  • Content audits & gap analysis
  • Rewrites for search intent
  • Internal linking strategy
  • Readability & conversion-focused copy
  • Content performance tracking

Not sure which service fits your business?

Talk It Through — Book a Call
Process

How I work, from first message to monthly report

Working with me starts with a conversation, not a contract. Here's exactly what happens next.

  1. 1
    Getting started

    Discovery call

    We talk about your business, your goals, and what's actually working or not right now. No pitch, just questions, usually 20 to 30 minutes.

  2. 2
    Getting started

    Free visibility audit

    I review your website, Google Business Profile and current search and AI presence, and show you exactly what I find, whether or not we end up working together.

  3. 3
    Getting started

    Proposal & access

    I put together a clear plan and pricing based on the audit. Once you're happy, I ask for the access I need — Business Profile manager access, Search Console, your CMS. Never passwords, only what's necessary.

  4. 4
    The work

    Fix the foundation

    Technical issues, profile structure, categories and page-level fixes that everything else depends on. Skipping this step is why quick wins usually don't hold.

  5. 5
    The work

    Build authority & optimize

    Content, citations, reviews and structured data that give search engines and AI tools real reasons to trust and rank you.

  6. 6
    The work

    Track, refine & report

    Monthly check-ins on what moved and what didn't, in plain language, with what changes next, not just a dashboard export.

You'll always know what's happening

Every report says what moved, what didn't, and what I'll try next. If a number went the wrong way, it stays in the report.

What I'll ask you for

Manager access to your Business Profile, and Search Console or Analytics access if you have them. I don't need ownership of anything, and I never ask for passwords.

Case Studies

Real projects, real numbers — including the ones that didn't move

Three engagements across local search and YouTube. Client dashboards stay private, so every chart here is rebuilt from the reported numbers. Click a card for the full breakdown.

Want results like these written up for your business?

Book My Free Strategy Call
Testimonials

What clients say after we've worked together

5.0 average across 4 verified client reviews

"Highly Recommended! Exceptional SEO Audit & Service. Hamza did a phenomenal job auditing my website and ensuring everything was running perfectly. From start to finish, the entire process was seamless. I selected this gig for his expertise, and he delivered on every front. Attention to detail: he thoroughly checked every corner of my site to ensure all technical and SEO elements were working exactly as they should. Quick responsiveness and delivery time: he got to work immediately and completed the entire audit incredibly quickly without sacrificing quality. He exceeded expectations, and was also very kind, professional, and genuinely easy to work with. If you need someone to optimize your site and give you peace of mind, Hamza is the person to hire."

FP
Filomena Putrus
SEO Audit · Verified review

"I am extremely satisfied with the SEO service provided. The quality of work was excellent, and communication was prompt and clear. My website's visibility has significantly improved, and the project was completed on time. Highly recommended for anyone needing professional SEO services!"

JB
Jeffrey Bacon
SEO · Verified review

"I'm really happy with the AEO work done on our website. The process was explained clearly, and the recommendations were practical and easy to understand. We've seen improvements in how our content is structured for search and AI-driven results, and the overall visibility of the website has improved. Communication was also smooth throughout the project."

MH
Mary Hele
AEO · Verified review

"Great experience working with Hamza. He optimized our YouTube video with a better title, description, keywords and tags. Everything was well-researched and properly targeted rather than just adding random keywords. The delivery was quick, communication was good, and the optimization made the video much more search-friendly. I'll definitely be using his YouTube SEO service again."

MJ
Mark Johns
YouTube SEO · Verified review
FAQ

Questions before you book a call

If yours isn't answered here, ask me directly. I reply within a day.

Get Started

Book your free strategy call

Send your business name, your website and the area you serve. I'll follow up by email to find a time to talk.

  • A real conversation, not a canned pitch
  • No passwords needed, ever
  • Straight answers, even when the honest answer is "not yet"
Prefer to write directly? hamzabutt1701@gmail.com

Message sent

Thanks — I'll get back to you within a day to find a time to talk. You can also reach me directly at hamzabutt1701@gmail.com.

Sports & Recreation Facility · Local SEO

Nukes Batting Cages

A batting-cage business that relied on word of mouth. In six months, more people found it on Google, and 191 of them called from its Business Profile.

Location
Lake Forest, California
Engagement
6-month program
Website
nukesbattingcages.com
Focus
GBP & local SEO

The situation

Nukes competes for a small pool of nearby searchers with very high intent. When someone types "batting cages near me" on their phone, whoever shows up first usually gets the visit.

The business relied on word of mouth and repeat customers. Its Google Business Profile was incomplete, the website had no structured local SEO foundation, and there was no steady way to turn nearby searches into calls, bookings and visits.

What I did

  • Built out the Google Business Profile: categories, services, Q&A, geo-tagged photos and weekly posts.
  • Mapped and optimized for local searches such as "batting cages near me" and the category terms bringing the most discovery.
  • Rewrote page titles and meta data, added schema markup and fixed site health issues.
  • Built consistent name, address and phone citations across the main directories.
  • Set up a review-request routine to bring in fresh customer reviews.
  • Checked Search Console and Business Profile data every month and put more effort into what worked.

The results

2.91KOrganic clicks, up 65% from 1.76K
12KSearch impressions, up 107% from 5.79K
5,858Business Profile views
191Calls from the Business Profile
1,926Website clicks from the profile

Top searches that showed the Business Profile

batting cages near me
638
batting cages
622
nukes batting cages, lake forest
325

How people found the profile

50% Google Search, mobile 30% Google Maps, mobile 20% Other

Reading the numbers honestly

  • Average position moved from 5 to 6.7, and average CTR from 30.3% to 24.3%. Nukes started showing up for broader, higher-volume searches, and those pulled the averages down while total clicks and impressions grew.
  • The 191 calls are the total from the Business Profile; Google doesn't split them by search term.
  • Search Console figures compare the last 6 months with the previous 6, Web search, United States. Business Profile figures cover a 6-month window.
Book a Free Strategy Call
Vegan & Organic Retail · Ongoing Partnership

Kindly of Brighton

A vegan and organic supermarket that sits first in the Local Pack for "brighton vegan store" at a 4.8 star rating, and appears on page one for two much broader searches.

Location
Brighton & Hove, UK
Engagement
Ongoing partnership
Website
kindlyofbrighton.com
Focus
Map Pack & category SEO

The situation

Brighton & Hove has a dense health-food market. Independent shops, regional names like Infinity Foods and Down to Earth, and national chains like Planet Organic and Sainsbury's all compete for the same searches: "organic store", "vegan store" and even "supermarket".

Ranking for its own name was never going to be enough. Most shoppers search the category, not a shop. The goal was to win those searches, appear next to much bigger names, and then keep that position as competitors react.

What I did

  • Built out the Business Profile: attributes like refill stations and stock availability, categories and fresh photos, kept complete and current.
  • Mapped the site to broad category terms, not just the brand name.
  • Worked on the local relevance and proximity signals that decide the 3-pack.
  • Set up a steady flow of reviews to build and protect the rating.
  • Benchmarked against Infinity Foods, Down to Earth, Goodness Organic Foods and Planet Organic.
  • Keep tracking rankings, because this is a position to defend, not a one-time win.

The results

#1Local Pack for "brighton vegan store"
4.8★Rating across 361 reviews
Page 1For "organic store" & "supermarket"
345KSearch impressions, last 3 months

Google rating against nearby competitors

Kindly of Brighton · 361 reviews
4.8
Infinity Foods · 728 reviews
4.6
Goodness Organic Foods · 36 reviews
4.1

Reading the numbers honestly

  • For "brighton supermarket" the shop appears as a normal page-one result below Sainsbury's, not in the Local Pack. Still strong for a chain-dominated term, but not a top spot.
  • Infinity Foods has roughly twice as many reviews, 728 against 361. The rating leads; review volume is the gap to watch.
  • The 345K impressions and 4.1K clicks cover 3 months with no comparison period, so this is a snapshot, not a growth claim. Average CTR sits at 1.2% and average position at 15.3, reflecting a wide spread of broad searches.
  • Local results change with the searcher's location, device and query, which is why I keep tracking them.
Book a Free Strategy Call
Fitness & Calisthenics Content · YouTube SEO

BARNATURALS

A calisthenics channel with a loyal audience but almost no presence in YouTube's own search engine. One month of optimization work turned that around.

Platform
YouTube · Shorts & long-form
Engagement
1-month sprint
Channel
@BARNATURALS
Focus
YouTube search & Shorts SEO

The situation

BARNATURALS had a loyal, engaged audience and a steady stream of calisthenics content, but growth was largely capped by YouTube's algorithmic Shorts feed. Search and browse-based discovery, the parts of YouTube that respond directly to keyword and metadata work, were underdeveloped.

That's a fragile place to grow from: the Shorts feed is unpredictable, while YouTube Search is driven by deliberate, controllable signals. The goal was to make the channel findable on purpose, not just recommended by chance.

What I did

  • Researched and implemented search-intent keywords across titles, descriptions and tags.
  • Standardized hashtags and metadata across every upload to strengthen topical relevance.
  • Optimized Shorts specifically to surface in YouTube Search results, not just the algorithmic feed.
  • Reworked opening hooks and pacing to lift average view duration, a ranking signal YouTube rewards.
  • Structured a steady upload rhythm to keep channel-wide relevance signals fresh.
  • Tracked YouTube Studio analytics weekly and doubled down on what converted.

The results

110.3KChannel views in 28 days, up 48% from a usual pace of 74.5K
+119New subscribers, up 25%
31.5%Of Shorts views from YouTube Search
61.1%Of viewers stayed to watch
83.4%Of the monthly audience was new

How viewers found BARNATURALS' Shorts

51.3% Shorts feed 31.5% YouTube Search 17.2% Browse & other

Top-performing Shorts

"How THIS 90 Year Old Stays In Shape"
10.2K
"Muscles Are Always Stronger Like This"
5.5K
"Train Your Muscle Ups Like This"
3.6K

Reading the numbers honestly

  • The Shorts feed still supplies more views (51.3%) than Search (31.5%). Search is a growing contributor, not yet the majority source.
  • This covers one 28-day sprint. It shows a strong start, not a proven year-long trend.
  • All figures are from YouTube Studio Analytics for the last 28 days against the channel's usual pace.
Book a Free Strategy Call